Epsilon Magazine


24 Kilates x Nike "Arte Puro" Release Party Recap

Paying homage to Spain’s culture and tradition, 24 Kilates designs a Nike football jersey that celebrates the country’s authenticity under the name Arte Puro.

Rescuing our rituals customs and the popular tradition that keeps our streets alive, we have created this jersey as a way to keep in mind those things that make everyday life something genuine.

The colors of the jersey take inspiration in the traditional Flamenco dancer garments. Vibrant red and white polka dots found in the dresses of the ‘Bailaoras’ decorate the number in the back of the jersey. On the front, the badge encloses key folklore elements complementing the slogan Arte Puro

Written by: Aitor Menta

Instagram: @Aitormint