Adidas Deerupt event in Barcelona hosted by SVD
Taking the world by storm one city at a time, the new silhouette fromadidas Originals has now landed in Spain. Following launches in Paris and Los Angeles, Deerupt took over Barcelona yesterday at the multi-sensory retail space of sivasdescalzo to present its innovative grid system, which takes inspiration from the historic archives of the German brand.
The new model includes a contemporary version of Dellinger Web technology, a characteristic first seen on the adidas Marathon TR. This mesh structure now expands to envelope the entire sneaker; a signature trait by the brand that up until now was only seen on midsoles. The result is a bold yetminimalistic sneaker, whose prominent grid aesthetic - a vision of urban planning, architecture, and natural phenomena - is encompassed into one flexible and ultralight sneaker, perfect for those who seek out a sleek, urban style that bends the rules.
sivasdescalzo was selected exclusively by adidas to showcase this latest daring model at their store inBarcelona on Calle Bailén 18 with a “disruptive” party. The Deerupt Experience included mesmerizing sets by local DJs: Tutu and Marc Piñol, each known for their versatility on stage, as well as stunning festival performances at Sónar and Primavera Sound, respectively. Guests were among clients, influencers, and press who enjoyed an interactive music and light show, which utilized intersecting fluorescent strings to play on the sneaker’s grid system and challenge the perception of reality.
The adidas Deerupt is now available in four colorways at sivasdescalzo online and in both Barcelona and Madrid stores at the price of 100€ PVP.