Epsilon Magazine


Adidas Futurecraft Loop release event recap


Yesterday, Adidas hosted a release party for their latest upcoming project with Parley entitled “Futurecraft Loop”, in Brooklyn, New York.

The Futurecraft Loop is a 100% recycled performance running shoe, suited up with well known Adidas technologies and features such as the BOOST midsole and SPEEDFACTORY. At the end of its lifespan, each pair will be returned to Adidas to be recycled. Unfortunately, for now they are limited to only 200 pairs worldwide, but a wider release is expected to be happening in 2020/2021.

To celebrate this new project, Adidas and Parley teamed up to host a release party, showcasing the new silhouette and inviting runners to try them out. Here’s a small recap of the event: