Epsilon Magazine

News

ASICS x HBX GEL-KAYANO 5 OG

_R8A8455.jpg

Model: ASICS x HBX GEL-KAYANO 5

Release Date: May 31st

Where: ASICS Retailers

Price: 140£

ASICS announces collaboration model with HBX, Hypebeast’s online e-commerce destination, the ASICS x HBX GEL-KAYANO 5 OG collection, exclusively dropping on 31st May 2019 on HBX.COM and its brick-and-mortar store in Hong Kong.

7939.jpg

In the re-release of the iconic GEL-KAYANO 5 OG silhouette, it has referenced the inspirations for the 90’s era to pay tribute to the original 1999 release date. The colorway of the shoe harps back to the year of transition to a more computerized world with the launch of Web 1.0 (Internet Explorer 5), original social networking sites, and heated discussions on dystopian sci-fi fantasymovies from the late nineties to early Y2K.

8783.jpg

The ASICS x HBX GEL-KAYANO 5 OG model will launch with a series of campaigns that will reference 90’s nostalgia to the millennial demographic. The flash mini-game site with Web 1.0 experience will remind players of some fun childhood moments, with chances of winning limited giveaways. The excitement from the online experience will then transcend to the HBX retail store, where an in-store preview will be held at SHOP B30, LANDMARK MEN, LANDMARK ATRIUM, 15 Queen’s Road Central, Hong Kong on 24th May for VIPs and fans to first witness the collection with an archival experience in 1999.

Available to buy from 31st May at the usual ASICS retailers, retailing at £140.