Concepts to Exclusively Release the New Balance 90/60 Workwear & Indigo Pack ahead of Global Launch

Concepts continues its longstanding relationship with New Balance by debuting the 90/60 Workwear & Indigo models ahead of the Boston-based brands global launch.The Concepts interpretation of these models speaks to tailoring, refinement, forever staples, DIY, and tailoring in its editorial tone.

Concepts will launch the 90/60 pack on September 23rd all Concepts shops, and cncpts.com at 11am. Both Styles will be available in unisex sizing 4-17 and retail at $150.

To celebrate the launch Concepts will host in the NYC location a tailoring & embroidering event with sisters Victoria Adrian and Cheyenne Adrian. The two tailors will be working their machines at the Concepts NYC location at 99 University Place in Union square offering a small tailoring and modification menu for all customers to repair or alter existing clothing that they can bring to the shop.

The event will be held on September 23rdfrom 3-7pm at Concepts NYC. Alterations will be on a First Come, First Served basis with a limit of 1 garment per client. Clients will be able to shop the New Balance styles, engage with the services and receive a custom takeaway booklet on how to DIY their repairs.

Concepts for New Balance Credits
Photographer @cheril_sanchez
Talent @Sabinapaellman
Photo Assist @fran.ci.ni.a
Stylist @baby.slash
Stylist assist @internet.x
Makeup @rosegracemua
Creative producer @lojusta