Das Original: Hummel and Vitamalz Team Up For A Limited Edition Power Play
Picture by @max.loewe
The collaboration between Hummel and Vitamalz was born out of a shared love of sports, as both heritage brands stand for cosmopolitan joie de vivre and have been sponsors of different sports throughout the years.
This partnerships resolved in an exclusive release of the famous Hummel Power play, a model which first saw the world in the early 1980s, where it was used in some of the world’s largest Tennis tournaments.
Picture by @oliverberg_
Picture by @max.loewe
The design of the shoe is inspired by the famous Vitamalz logo as well as their cans. This includes details such as the rainbow, the slogan “Das Original”, as well as the pull-tap. The leather featured on the shoe comes from a renowned Italian tannery owned by Leather Working Group, which is certified with Blue Angel for ecological quality.
Picture by @oliverberg_
Picture by @max.loewe
Additionally, eleven buyers have the chance for get a one year supply of Vitamalz. In eleven random boxes, a voucher for an annual supply of the malt drink can be found. This voucher equals twelve boxes of 24 x 33cl recyclable bottles. To ensure that things are fair, each store where the shoe will be available have a minimum of 1 voucher.
Picture by @max.loewe
