Footpatrol x Adidas Consortium 4D
As part of London Design Festival, adidas Consortium partners up with long established London sneaker heavyweights, Footpatrol on an exclusive carbon green colorway of the CONSORTIUM4D. This exclusive and limited run shoe will be launched with artist Ben Cullens bringing the story to life in a standalone space in the heart of Soho, where the shoe will also be retailed.
CONSORTIUM4D features the world’s first high performance midsole to utilize Digital Light Synthesis technology. The result is a midsole created from light, air and over 20,000 struts that can be individually tuned to maximize control on energy return. First launched in April 2017, the midsole embodies the ever-evolving journey of adidas, as the brand attempts to redefine the relationship between craftsmanship, athlete-driven data and sporting excellence. Pioneering technologies, innovative designs and collaborative thinking all combine to form adidas’ most boundary-pushing performance shoe to date.
The shoe draws inspiration from the theory of colour harmony. Using the colour wheel as a guide during the design process, Footpatrol selected an array of tertiary and secondary shades of green that blends harmoniously in a knit construction. The three- stripe Adidas branding features on both the medial and lateral panels of the shoe, screen printed in white on the medial and black on the opposing lateral. Embroidered thread is stitch in a block form overlapping the knitted upper and synthetic suede heel counter. The Footpatrol Gasmark logo is situated on the embroidered Consortium label loop and heel of the footbed. The shoe is completed using a Continental rubber outsole for added traction.
Ben Cullen Williams is a London based visual artist. His work consists of installations, sculptures, photographs and films that aim to create an engagement with the phenomenological elements of the world around us - light, space, material and form. His work draws on a range of fabrication processes from physical to digital to understand our changing relationship to the world in an increasingly digitalised environment.
The exhibition at 15 Bateman Street, Soho, will be open to the public on Friday 21st. 10 - 8pm and Saturday 22nd 10-5pm, The 21st also sees the shoe available online at footpatrol.com and at the Paris Footpatrol store. The shoe will retail at £400