Epsilon Magazine


"HEIMAT" - AFEW store, Fortuna Düsseldorf and Mizuno honor Düsseldorf


Model: AFEW X Mizuno X Fortuna Sky Medal “Heimat”

Release Date: April 20th (In store 10:00 CEST, Online 13:00 CEST)

Price: €150

AFEW Store and Mizuno join forces for a special kind of collaboration: “Heimat” - honoring AFEW’s hometown Düsseldorf.

Düsseldorf offers a “multi-faceted population, a multicultural population, a cosmopolitan population”.

AFEW Store wants the collaboration with Mizuno to reflect their love for Düsseldorf, a melting pot of different nationalities living in harmony together. The best way to represent your city is with your local sports club. Therefore, AFEW and Mizuno partnered together with the Bundesliga football club “Fortuna Düsseldorf” to design a sneaker for the streets, a football boot, a t-shirt and a fan scarf colored in the Fortuna Düsseldorf’s team colorway.

The graphic which can be found on every collaboration item says “Heimat” in 30 different languages to represent the inhabitants different nationalities properly. Fortuna Düsseldorf and AFEW combined their logos for the AF95EW lettering - F95 from Fortuna, which refers to their foundation in 1895, and the known AFEW Store lettering.

The AFEW Store x Mizuno “Heimat” Collaboration will release 20.04.2019 instore first, remaining quantities will be sold via online raffle. You can join the raffle by clicking the box below: