Limited releases vs. great customer service
By Oliver Berg
We have all been there. 10+ hours outside of a cold store to get your hands on the limited release, the warm, nice feeling when entering the store. And then... The worst customer experience ever. I know limited releases can be tough to handle. Especially when people are lining up hours, even days in advance of the release.
I first got into the world of camping for a pair of sneakers in my 2nd year of upper high school. Two of my friends were sitting outside a shop in Copenhagen to get their hands on the Yeezy 350 Pirate Black (the first release)
Later on, I even did it myself. And I have to admit, we had fun. My first campout was for the well known Afew x Asics Gel Lyte III "Koi" - celebrating the 25th anniversary of the Gel Lyte III model.
Luckily, the people at the store were nice to us, and the next month I was back on the street of Copenhagen waiting for another release. But something had changed. The store wasn't as "happy" to see us Saturday morning at 10:30 am. Maybe they just had a bad day, maybe they were tired of people camping outside the store. Maybe the limited releases were too much for them.
And that is my exact point - what if these tier one (or two) stores did not have access to limited releases. Would people still come by their store, even if they were known for bad customer service?
Countless of shops worldwide get their hands on limited releases every week. and despite a (sometimes) bad customer service, people show up month after month to get their hands on the newest release, because it is the only way to get your hands on the release unless you want to pay resell money on eBay or in Facebook groups.
I have nothing against the shops in Copenhagen, but it looks like people across the globe have a few issues with a shop or two.
So my question is, would you shop in your local store if they did not have limited releases?