New Balance Launches A Special Collab With Brazilian "Your ID" Store
New Balance presents a new partnership in Brazil: starting on December 5th, Your ID Store brings its young and laidback vibe to the new version of the iconic 574 model. It is a special and limited collab inspired by the coffee mania and barista lovers.
After four years of innumerous talks and researches until the final result was reached, the collaboration highlights the iconic drink in the most perfect combination: coffee and sneakers are the biggest passion of Your ID’s team. “New Balance is very solid when selecting new partners and this year we have exported our first 100% Brazilian collab to five other countries. With Your ID, we want to strengthen New Balance even further to the sneakerhead target and develop new creations every year.”, says Rodrigo Milreu, Senior Merchandising Manager / Latin America.
The choice of the color palette reflects every stage of the process, from planting and harvesting to roasting and ready-to-drink. From the green and burgundy of the coffee plantations to the dark brown of the roasted grain, each tone transmits one of these elements. The sneaker is also distinguished by the selection of the most exclusive materials combined with a special final touch: pieces of jute are mixed with leather, pig skin and suede, waxed shoelaces comes in three color options, insole with an exclusive print, coffee beans shape debossed on the heel and Your ID’s logo on metallic lace guard.
More than a new shoe creation, the combination of these two classics (coffee + shoe) brings to the streets a product never seen before in the Brazilian market, approaching even closer the sneakerhead universe to the new generation of coffee lovers. "2018 is the year of the iconic model 574 and when we were invited to be part of this collaboration, our idea was to bring out a theme that we are passionate about. The passion for coffee! Barista is the professional that is specialized and obsessed by the high quality coffees, which understands what goes on in the backstage before it reaches the cups. He knows the characteristics of the grains, the processes of planting, the harvesting, the roasting and milling that end up influencing the coffee experience. "Says Your ID design team.
With sizes from 36 to 44 (Brazil) / US 5 to US 12, the limited edition shoe costs R$499,90 (US$130 / €114) and will be available from December 5th, exclusively at Your ID Stores and their e-commerce.