Epsilon Magazine


Reebok x "Der Sportpenner" - New Running Shoes and help for the homeless

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Exciting news from Reebok! In association with the upcoming German film production "Der Sportpenner", Reebok is introducing a new running shoe: the Fusion Flexweave

The revolutionary Flexweave material combines flexibility with support to create the perfect Running shoe. The lightweight upper is durable, well-fitting and stable to ensure comfort for fast and powerful workouts. The Floatride Foam sole provides high cushioning and responsiveness.

Reebok is up to more than just new high quality running shoes: Reebok wants to help the homeless in Germany. From June 2nd to June 24th you can purchase special "Sportpenner"-themed merchandise via www.reebok.de/sportpenner. If you use the code SPORTPENNER at checkout, Reebok will donate products from every order to facilities for the homeless. One of these facilities is the "7 Sterne Hotel" in Cologne, Germany, which provides a fitness room for homeless as well as a place to stay for the night. 

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The movie "Der Sportpenner" is about Charlie Meinhart, a former broker who quits his job and becomes an alcoholic while searching for the meaning of life. While in Biarritz, a sports-oriented town, a pair of running shoes (Fusion Flexweave) leads to a surprising change in his life.


Stay tuned for the Fusion Flexweave, the movie "Der Sportpenner" and support Reebok's charity via www.reebok.de/sportpenner in June!



Written by: Maximilian Löwe

Instagram: @Airmax1189