Epsilon Magazine

Store Spotlight

Store Spotlight: The Good Will Out


THE GOOD WILL OUT. Founded in 2007 by Cologne-based sneaker collectors Alex and Oliver. The Good Will Out is an independent, small but exquisite physical store in the belgian district of Cologne.


For ten years The Good Will Out has sold brands like Nike, New Balance, Asics, Diadora, Kangaroos and many more in a clean and well-designed store.

Aside from a wide variety of shoes The Good Will Out has a large selection of apparel from brands like  Nike Lab, X-Large, Adidas, Pacemaker, Parra and many more. Additionally, TGWO has sold many collaborations to sneakerheads from Cologne and other cities from Asics x Ronnie Fieg to Yeezys.

Over its eleven years in business TGWO has released eight of their own collaborations. Today many of these shoes are well known collectible pieces! 

In 2018 The Good Will Out has opened a new store. A mixture of old and modern design with a large range of product to give the store a great look and feel. The new store has two floors: the first with a large selection of general release and collaborative shoes and clothing from brands such as Nike, Asics, Diadora and Kangaroos. On the second floor, you can find clothing from brands such as Pacemaker and Puma x Diamond. It also features a small exhibition of the collaborations from The Good Will Out.

Written by: Dustin

Instagram: @Dustindpunkt

Oliver BergGermany